DIGITAL MARKETING MANAGER
Village Brewery is looking for a brilliant Digital Marketing Manager to join our team! In this newly created role, the successful candidate will be responsible for building Village Brewery’s capabilities in the digital landscape (leading us in digital strategy development and improving our execution). The position will work closely with our Brand Manager, CX Manager and Sales team and will be supported by third party agency partners and internal staff.
Who you are
You have a well rounded background in digital marketing with at least 5 years of marketing manager experience, or independent consultant experience in digital marketing.
Professionally, you are a strategic thinker who highly values brand, design and brings a strong consumer-driven marketing philosophy. You are up to date with trends, tactics and the latest in the field and have a thirst for innovation in the space. At your core, you are a marketer who connects consumer needs to our products & offerings. Personally, you are energetic & passionate about your craft, you are curious by nature and you value attention to detail and have a high standards for your work. You have a desire to do great work on a high performance team in an exciting industry!
Start date: Immediately
Location: Calgary, AB
The Digital Marketing Manager is accountable for the overall planning, strategy and execution (or contracting of execution) of Village Brewery digital tactics in support of our brand and product objectives.
• Building digital capabilities
• Digital marketing strategy
• Optimization strategy (launch, test, improve)
• Social media strategy
• Content strategy
• Email outreach
• Website strategy
• E-commerce (Campaign development & conversion tactics) • Building & leveraging database
• Campaign development & execution
• Analytics & optimization
• Primarily B2C but some B2B
The ultimate objective of this role is to build brand equity and increase sales. The specific priorities and goals of the position will be developed with the successful candidate and will include:
• Grow audience & brand awareness
• Inspire consumer & stakeholder engagement
• Optimize & increase e-commerce sales/conversions • Grow our database & leverage
• Manage budget & improve returns
• Support & deliver on product strategies
Education, Experience & Skills/Qualifications
We believe every one of us is a unique combination of skills, experiences and potential. Here are some of the qualifications we find most desirable in a candidate:
You have a lot of experience “doing” and because of it, you have developed strong strategy skills.
Specifically, you are fluent in the tactical execution of digital advertising, social media and email/database outreach.
You have developed integrated digital campaigns, driven conversion and run e-commerce site(s).
You have a proficiency in “putting it all together” to achieve an integrated & effective outcome.
You are creative and have a flair for communication.
You geek out about marketing and/or digital which keeps you curious and always learning
These are assets...
A University degree
Industry experience in Consumer Package Goods or the liquor industry
Expertise in retail e-commerce
A love of craft beer
A community-minded outlook
About Village Brewery
Some of the best things happen over beer. Ideas are born, friendships forged, deals struck. Village Brewery began that way too, with friends sharing beers and dreams for a community brewery. A brewery that would support artists and craftspeople. A brewery that would create the excellent ales and lagers our friends and neighbours deserve. Village Brewery is dedicated to bringing our community together. It’s been a decade since we brewed our first beer and we have a lot of exciting plans to take us through the next ten years and beyond.
Village Brewery values a diversity of backgrounds, talents and expertise which collectively contribute to a collaborative and innovative environment. Our Villagers are committed to a respectful and inclusive workplace and we welcome applications from all qualified individuals.
To apply, please submit a resumé by September 24, 2021.
Due to volume, only candidates who receive an interview request will be notified.